Google quietly retired HowTo and FAQ rich results, but most schema guides still recommend them. Here is which markup still renders, by page type, and how to check it before it ships.
Schema markup in SEO earns rich result eligibility, not rankings. See what Google still renders and why valid markup silently breaks.
FAQ rich results are gone, but FAQ schema still matters, Google parses it and AI answer engines favor clean Q&A. Here's how to validate your FAQPage markup today.
Your product team launches a new set of 100 product pages, but weeks later, none of them show review stars or price in Google results, despite adding structured data. This is where a schema checker...
Google runs two different product structured data appearances with different required properties. Which one your page qualifies for decides whether correct markup earns anything in search.
Google's old Structured Data Testing Tool is gone. Here are the real schema testing tools in 2026, the Schema Markup Validator, the Rich Results Test, and when to use each.
Organization schema tells AI and search engines who publishes your site. What it declares, a real coverage result, and where it stops helping.
Breadcrumb schema tells AI and search engines where a page sits in your site. What BreadcrumbList encodes, the common mistakes, and where it helps.
WebSite schema is a tiny JSON-LD block that names your site and links it to your brand. Small to add, foundational for how AI and search understand you.
JSON-LD is the small block of structured data that tells search engines and AI answer engines what your page is. Here is what it is and how to add it.