SEO insights, product updates, and growth strategies.
A free SEO stack sorted by job, with what each tool asks of you (account, billing details, page caps), including the new free AI search reports in Google Search Console and Bing Webmaster Tools.
llms.txt is an emerging file that maps your best pages for AI engines. What it does, who actually honors it today, and how to write one in an hour.
Google quietly retired HowTo and FAQ rich results, but most schema guides still recommend them. Here is which markup still renders, by page type, and how to check it before it ships.
Schema markup in SEO earns rich result eligibility, not rankings. See what Google still renders and why valid markup silently breaks.
Search Console, rank-tracker visibility scores, AI visibility trackers and site crawlers all report "visibility", but they measure different things. Here is how each number is built and how each one misleads you.
Google never publishes a visibility score. Each vendor calculates its own from rank, a private click curve and search volume. Here is the math, why two tools disagree, and the four causes of a drop.
A customer tells you ChatGPT said your product does something it does not do. There is no correction form and no support queue. Here is the method that actually works.
We changed schema coverage on our own site from 40% to 98% and AI visibility barely moved. That was a test, and the null result was the useful part. Here is how to design one properly.
FAQ rich results are gone, but FAQ schema still matters, Google parses it and AI answer engines favor clean Q&A. Here's how to validate your FAQPage markup today.
We audited our own site for AI visibility. Schema coverage went 40% to 98%, our readiness score climbed, and we still were not showing up in AI answers.
Ranking first does not mean an AI engine names you. Generative engine optimization closes that gap with a repeatable find, fix, verify loop.
Your product team launches a new set of 100 product pages, but weeks later, none of them show review stars or price in Google results, despite adding structured data. This is where a schema checker...